The Challenge
Rezrek needed to blend editorial content and e-commerce in a seamless experience that would engage customers longer and drive higher conversion than traditional online stores.
Our Solution
We created a narrative-driven shopping experience where products are presented within contextual stories, with a seamless transition from content consumption to purchasing.
The Results
+35%
Average Order Value
9:15 min
Time Spent on Site
+45%
Repeat Purchase Rate
Content Strategy
We developed a comprehensive content strategy that seamlessly integrates editorial storytelling with product discovery. Our approach emphasizes narrative-driven shopping experiences that engage customers on a deeper level than traditional e-commerce.
User Journey & Flow
We designed intuitive user flows that guide customers from content consumption to product discovery and purchase. The shopping experience feels natural and contextual, creating a seamless transition between reading and shopping.
E-commerce Integration
We implemented a sophisticated e-commerce system that integrates with the content platform. Products are presented contextually within stories, with smooth transitions to purchasing functionality without disrupting the reading experience.